ITVX officially reached the one billion stream mark on Easter Sunday, a little over four months after the launch of the streaming service.
Previously, 2022 was ITV’s most successful year for streaming when it took nearly seven months to hit the one billion streams mark.
ITVX achieved its best ever month for streaming in March 2023, with 282 million streams, up by more than 100 million on last year.
The replacement for ITV Hub has added original dramas, such as The Twelve, Without Sin and A Spy Among Friends, which have attracting harder to reach audiences to ITVX. 80% of audiences who have watched ITVX premieres, including titles like Nolly and Litvinenko, have gone on to watch other content on ITVX.
The Chase channel, based on the daily ITV quiz, is the most popular themed (FAST) channel, to date.
Love Island in 2023 has been a strong driver of streaming and is the most watched programme on ITVX this year based on streams, with the fifth series of Unforgotten being the most watched drama, with streams of the acclaimed cold case series up 49% on series four.
Streams of sporting events including 6 Nations Rugby and the FA Cup have pulled in strong livestream audiences in 2023, with year on year uplifts on the new and improved service.
