IBC has announced the launch of a new IBC Exhibitor Steering Group, which it says will “broaden the range of voices” that shape the event.
Lisa Collins, Managing Director at Dovetail Creative and former Head of Marketing and Engagement at the IABM (the International Trade Association for the Broadcast and Media Industry), has been appointed chair of the new group, which replaces the IBC Exhibitor Committee.
“I’m honoured to become chair of the IBC Exhibitor Steering Group, which will draw on a wealth of industry experience to help map the show’s future,” said Collins. “With this new group, we are looking to spark two-way conversations that shift expectations and propel positive change as IBC continues to evolve.” Collins added that she would like to see the group’s individual members emerge as a mentoring resource for other exhibitors coming to IBC.
The IBC Exhibitor Steering Group members represent a cross-section including: Sanjay Kirimanjeshwar, Vice President of Global Marketing at Amagi; Margot Ouali, Marketing Manager at Appear; Elodie Levrel, Global Director, Marketing & Communications at Broadpeak; Rachel Archibald, Director of Marketing at Clear-Com; Robin Kirchhoffer, Chief Marketing Officer at Dalet; Andreas Hilmer, Director of Marketing & Communications at Lawo; Yaya Selva, Global Marketing Director at Net Insight and Atika Boulgaz, Executive VP Global Communications at Viaccess-Orca.
IBC Director Steve Connolly said the new group would bring in new people and fresh thinking. “”IBC is committed to staying relevant, and we believe that now is the right time to revamp what was the Exhibitor Committee by replacing it with the IBC Exhibitor Steering Group. By bringing in new people and fresh thinking, we will ensure that this group has an inclusive voice that represents the full spectrum of the global media, entertainment and technology industry at a time when the marketplace continues to see rapid change and new challenges emerging.”
The IBC Exhibitor Steering Group will hold its first meeting at NAB Show 2023, which takes place in Las Vegas from 15-19 April. IBC2023 takes place at the RAI Amsterdam from 15-18 September.
