Sell-side advertising company Magnite has opened a new office in Stockholm that will serve Sweden, Denmark, Norway, and Finland.
Magnite has appointed Natasha Westlund as its Head of Nordic. Natasha is the commercial lead across both seller and buyer teams building the company’s business in the region.
“We are investing resources to further support publishers and buyers across the Nordics and Natasha is a leader with deep experience on both sides of the industry to lead us in this market,” said Julie Selman, SVP Head of EMEA at Magnite. “Natasha’s background spearheading strategic initiatives spanning omnichannel formats including TV and audio makes her an excellent fit to further Magnite’s goals in these areas.”
Westlund comes to Magnite with over 20 years of experience in media and advertising in various leadership roles in sales and client services. She was the Industry Head of Large Customer Sales at Google, with a focus on international clients. Prior to that, she was the Head of Sales for the Nordics at Spotify where she developed new revenue streams across programmatic and podcast inventory. She also spent a decade at Sweden’s TV4.
“Having experienced the evolution of media and advertising throughout my career, I am excited to help Magnite bring their omnichannel offerings to more media owners and advertisers,” said Natasha Westlund, Head of Nordics at Magnite. “Magnite’s best-in-class technology across CTV, online video, display, mobile, audio and other formats, combined with a dedicated team of experts in the Nordics will help drive programmatic success. I look forward to growing the team here and being of service to our clients.”
