BBC Studios has agreed to launch its multi-genre VOD service BBC Player with a second affiliate partner in Poland.
As a result, the service, which made its debut in the country in June 2022, is now available to Play Now and Play Now TV subscribers.
Commenting on the development, Zbigniew Pruski, BBC Studios’ commercial director for CEE, said: “I’m proud to see the BBC Player growing in Poland in cooperation with another great partner of BBC Studios locally. We have an incredible and growing catalogue of content offering Polish viewers variety of programs. To complement our linear offering we are pleased to give viewers the opportunity to enjoy our programming whenever they want and support our partners”
Karina Rompa, head of the content management and acquisition team at Play, added: “BBC Studios has been our partner for years and we value this cooperation a lot. BBC Player content is a great addition to our increasingly rich programme offer of Play Now TV Box set-top boxes and mobile services. We hope our subscribers will appreciate the quality of the catalogue as we think it has something for everyone”.
The content offering on BBC Player for Play Now subscribers will build over the coming months with a choice of Polish voice-over and subtitles for all content, and the additional option of English subtitles on selected programmes.