Asia Pacific OTT TV episodes and movie revenues are forecast to reach $52 billion in 2028.
This, according to the latest report from Digital TV Research, will up by 56% from the $33 billion recorded in 2022.
The report also says that from the $19 billion additional OTT revenues, China will add $4 billion, India $2 billion, South Korea $3 billion and Japan $4 billion. China will account for 38% of the region’s total revenues by 2028, down from 48% in 2022 as the other countries grow faster.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Asia Pacific SVOD revenues overtook AVOD revenues in 2019, mostly due to the advertising downturn in China. AVOD will recover but will remain lower than SVOD. SVOD and AVOD revenues will climb to $7 billion and $11 billion respectively between 2022 and 2028”.
