Porsche has partnered with ScreenHits TV (SHTV), a diverse, female-owned media tech company, to provide an in-car portal for Porsche customers worldwide to access TV streaming platforms, as well as premium video content and leading news channels for a number of their vehicles.
The partnership marks the first global deal to put TV streaming into cars and covers 56 territories.
Screenhits TV’s app is currently available in 59 markets and in 30 languages with more than 1,000 premium streaming catalogues and fast channels in market on Android Smart TVs, TCL, Metz, Android and iOS mobile and tablet apps.
The company says that further announcements with major automotive brands are forthcoming.
Commenting on the partnership with Porsche, Rose Hulse, Founder and CEO of ScreenHits TV, said: “Consumers subscribe to amazing content and want to be able to access that content no matter where they are and I am so honoured that ScreenHits TV can provide that access to consumers, whether in their home, on the go or in their car and it is such a privilege to be able to provide drivers with an alternative to handheld devices in their car to view content in between charging and waiting times or during long journeys for the passenger”.
She added: “It has been such an honour to work with Porsche on bringing video streaming to vehicles and I congratulate large companies, like Porsche, in supporting female innovation in the automotive industry. I will forever be grateful to Porsche and the VW group for the opportunity to provide our premium product to their customer base”.
