24i has entered into a technical partnership with Amagi that will enable FAST channel operators to rapidly launch high-quality owned and operated (O&O) streaming apps on connected TVs and other streaming devices.
The first company to benefit from this partnership is Sycamore Entertainment Group’s Segi.TV, a US. streaming service that will use Amagi Cloudport and Amagi Live to construct a new FAST channel, which will be distributed initially on a new O&O Segi.TV app for connected TVs and other streaming devices, created using 24i Mod Studio.
Commenting on the partnership, Edward Sylvan, CEO at Sycamore Entertainment Group at Segi.TV, said: “At Segi.TV, our goal is to provide great content, live events and sports to an increasingly diverse audience. Having a more direct connection through our own streaming apps is an important way for us to get across our values, and offer a richer experience for all. We’re excited by the opportunities for speed, reach and future growth that are offered by working with 24i and Amagi in partnership”.
Dr. Neale Foster, CEO at 24i, added: “This exciting partnership with Amagi means we can help successful FAST services like Segi.TV take the next step in its streaming journey. Our highly configurable and modular streaming platform is a quick route to a great user experience on all kinds of connected devices, but also a future-proof solution that can expand to add advanced functionality as services thrive. We look forward to helping many more of Amagi’s diverse FAST customers to grow their business in the coming months”.
Baskar Subramanian, CEO and co-founder of Amagi, said: “Free streaming linear channels on connected TV EPGs, i.e. FAST channels have become a critical way for content owners to grow audiences and monetise more of their library. Now, 24i and Amagi are helping to accelerate the ideal experience for both content and consumers going forward. This partnership means our customers can quickly launch owned and operated apps featuring both VOD and live linear streaming experiences”.
24i and Amagi will deepen their collaboration in the coming months to deliver more business models to more devices with more advanced capabilities, including personalisation, recommendations and advanced viewership analytics for O&O apps.
