Streaming viewership on the TV screen is on the rise in Poland.
In February, according to Nielsen’s The Gauge, viewers in the country spent an average of 16 minutes a day watching streaming content on TV (an increase of one minute from January). Streaming viewership reached a record 6.4% of total TV time, surpassing 6% of TV usage for the first time.
Netflix and YouTube were the most popular streaming platforms. Together, they accounted for more than 50% of all streaming viewership on TV screens. Netflix remained the most popular streaming option, retaining a 1.8% share of total TV viewership.
This was, however, an increase in the viewing figures within the “other streaming” category, which includes providers that have not yet obtained a 1% share of TV usage (these services include HBO Max, Disney+, Viaplay, and SkyShowtime, which premiered on the Polish market in February 2023).
None of these services alone captured 0.5% of total TV viewership, but the rise in their aggregate usage from 2.7% to 3.2% in February resulted in an overall increase in the streaming share. YouTube’s share also increased (from 1.3% in January to 1.5% in February).
