Western European OTT TV episode and movie revenues are forecast to reach $45 billion in 2028.
This, according to the latest report from Digital TV Research, will be up from the $27 billion recorded in 2022.
The UK will account for $10 billion in 2028, with Germany at $8 billion and France $7 billion. From the $18 billion additional revenues, the UK will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “AVOD will grow faster than SVOD. AVOD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVOD revenues will total $24 billion by 2028 – up from $17 billion in 2022”.