Google is raising the price of a YouTube TV subscription.
In an email sent to subscribers on Thursday it said customers would now pay $73 per month, an increase on the current $65.
“As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service,” YouTube said in its subscriber mail.
YouTube TV was set up as an alternative for cord cutters, emulating the features of the traditional cable TV package, and including services from Disney, Apple and HBO.
Subscribers will pay the increased charges from their first billing cycle falling in or after April 18, 2023.
YouTube is thought to have paid $2 billion a year to secure rights to NFL’s Sunday ticket, though the competition will require a separate subscription.
Meanwhile, the cost of the 4K Plus add-on is being reduced from $19.99/month to $9.99/month.