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ORF selects Bitmovin to optimise video streaming experiences

March 16, 2023 09.54 Europe/London By Julian Clover

Austria’s national broadcaster has deployed the Bitmovin Player to extend its streaming service onto the broadest range of devices at the highest possible quality.

It means that content from ORF will be available to view on the highest number of devices possible. This includes TVthek (VOD), ORF ON (for local and national news), and other ORF channels with local content and for classical music).

“Bitmovin’s heritage is Austrian, and we at ORF engineering were impressed with how they scaled up to a worldwide leader in video streaming by innovating and delivering game-changing viewing experiences to audiences worldwide. Deploying Bitmovin’s technology expands our ability to provide our viewers with our content, no matter where they are or which devices they are using,” said Harald Kräuter, Chief Technology Officer at ORF. “As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology. The business partnership between ORF and Bitmovin comes at a time when it is more important than ever to excel at online media delivery and improve viewer satisfaction and our brand reputation.”

Bitmovin also provides ORF with real-time analytics that identifies and displays potential streaming issues as they happen, allowing the broadcaster to improve service before the viewer’s experience is compromised.

“Bitmovin has always been impressed by how ORF takes its public mandate and invests in services and technologies that make its products and offerings better and more accessible. It’s the perfect example of a public broadcaster being at the forefront of innovation,” said Stefan Lederer, CEO and co-founder of Bitmovin. “We look forward to continuing this partnership to provide the latest and most advanced tools that deliver the best viewing experience possible across all platforms and devices.”

Bitmovin’s Analytics also delivers real-time operational monitoring to optimize video and ad workflows based on viewer experiences across all platforms.

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Filed Under: Newsline Edited: 16 March 2023 09:54

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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