German media company Mainstream Media AG has launched its first female-centred FAST channel, Starke Frauen (“Strong Women”), by using the FAST solutions provided by technology company Amagi.
“With our new FAST channels, we want to address viewers who appreciate having our quality entertainment free of charge on digital TV platforms and mobile applications,” said Tim Werner, CEO, Mainstream Media AG. “We’re grateful to have won Amagi as a reliable partner on this journey. We look forward to taking further advantage of their comprehensive network of FAST platform partnerships and advanced ad tech capabilities.”
Starke Frauen screens internationally acclaimed comedy and drama shows with strong female leads. The channel is currently available on Rakuten TV and LG Channels. The B2C model behind the FAST channel includes opportunities for audience engagement, personalised ads and content delivery.
To set up the channel, Mainstream Media AG deployed Amagi Cloudport for cloud-based channel playout and Amagi Thunderstorm for dynamic server-side ad insertion.
“Amagi prides itself on supporting the growth of niche content on FAST through partnerships with leading TV networks such as Mainstream,” said Srinivasan KA, Co-founder & Chief Revenue Officer, Amagi. “We are pleased to work together with Mainstream and help them leverage all the advantages that we, as an industry leader, bring to the partnership.”