Tallin-based Levira has partnered with Starfish Technologies to introduce transport stream ad insertion.
As part of its continuing investment programme, Levira is upgrading its core infrastructure to be able to carry out as much video processing as possible within the encoded broadcast stream domain, to achieve maximum efficiency and flexibility. Included in this is the ability to regionalise and localise services by providing advertising insertion directly in the encoded transport stream, thanks to advanced technology from Starfish.
Martti Kinkar, head of development and Innovation at Levira, said: “Our goal, across all our business activities, is to provide agile solutions based on innovation, continuity and creativity.
“The flexible, reliable technology from Starfish fits well into our goals, enabling us to tailor our services precisely to the needs of each client and across all geographies”.
Peter Blatchford, CMO at Starfish, added: “Our transport stream processing products have proved very effective at every level from large multi-channel broadcasters to energetic independent facilities like Levira.
“This is an incredibly exciting time in the industry as we witness the growth of OTT streaming services, and traditional broadcast distribution transitions to HD and Ultra HD resolution on traditional linear channels. We are delighted to provide Levira with our technology, helping them expand their existing facilities and grow their business”.
Levira operates one of the largest playout centres in northern Europe. It runs a terrestrial network in Estonia and provides delivery services to global channels to markets across the Baltic States, Scandinavia, Turkey and the United Arab Emirates. As part of its Tallinn TV Tower, it also offers an advanced and highly secure data centre.
Meanwhile, Starfish Technologies is headquartered in Reading, UK and supplies innovative software solutions to international TV broadcasters and media companies.