OTT TV episode and movie revenues for 22 Eastern European countries are forecast to reach $5.7 billion in 2028.
This, according to the latest report from Digital TV Research, will be nearly double the $2.9 billion total in 2022.
Poland will remain the OTT revenue winner, doubling its total between 2022 and 2028 to $2.2 billion, while Russia’s growth will be muted given the sanctions. Together the two countries will account for 61% of the region’s 2028 total revenues.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “AVOD revenues will grow faster than SVOD. Russia’s AVOD revenues will stay just ahead of Poland”.
The report also notes that SVOD revenues will reach $3.5 billion by 2028, up from $1.8 billion in 2022. Due to the slowdown in Russia, Poland will become the SVOD market leader by some distance, being the only country to generate more than $1 billion by 2028.
