M7 Group, Studiocanal – both Canal+ Group companies – and in-car entertainment platform provider ZYNC have teamed up to integrate premium content into cars.
The partnership will see Studiocanal’s library of movies and series integrated into ZYNC’s in-car streaming video platform, providing entertainment experience for drivers and passengers. The offering will launch initially in Mercedes-Benz EQS, S-Class and other models, with more makes, models and automotive brands to follow.
The integration of Studiocanal’s content library will make long journeys more enjoyable and entertain electric vehicle drivers while charging their vehicles, according to the partners.
“We’re excited to partner with ZYNC to bring Studiocanal’s vast range of premium content offerings to drivers and passengers in a way that is unique and ensures safety,” said Marco Hellberg, Managing Director of M7 Germany. “Our goal is to provide the highest quality entertainment experience for our viewers no matter where they are, and we believe that ZYNC’s technology is the best way to deliver content to cars.”
Kalle Friz, CEO Studiocanal Germany, added: “We are constantly searching for innovative ways to bring our content to new audiences. M7 and ZYNC are ideal partners for us to make this happen and offer in-car entertainment with our huge and diverse library of movies and series.”
ZYNC’s in-car entertainment platform has been designed to ensure that any content viewed in cars is done with safety as a top priority, including avoiding driver distraction. The platform is natively integrated with vehicle functions, allowing passengers to access video content from any seat position and for drivers while recharging electric vehicles and when Level 3 automated driving/ADAS functions are legally permitted.
“We’re thrilled to partner with M7 and Studiocanal to bring their diverse and award-winning content to ZYNC-enabled cars,” said RJ, CEO of ZYNC. “This partnership is another significant step in our commitment to providing the best in-car entertainment experience in the world for our customers.”
The integration between M7, Studiocanal and ZYNC is expected go live in vehicles in the coming months, beginning in Germany and Austria. The ZYNC in-vehicle entertainment platform is live in over 20 markets, with more regions to follow throughout 2023.