FAST channel and AVOD provider Video Solutions AG, cable operators wilhelm.tel and willy.tel and cable association DNMG have launched a trial for the distribution of FAST channel wedo movies on DVB-C cable networks in Germany.
The trial is intended to serve as a blueprint for many other FAST channels that could find their place on the DVB-C networks of DNMG network operators in future.
Through the cooperation, wedo movies becomes the first FAST Channel to be carried on a DVB-C cable network, according to the partners. The trial is divided into two phases, each of which the partners intend to evaluate in detail. In the first phase, the distribution of the channel will concentrate on TV sets with internet access in order to enable Targeted Advertising. The second phase will then also include TV sets that do not have internet access.
“With DNMG, wilhelm.tel and willy.tel, we have three strong partners who share our vision of the television of the future. Instead of struggling through the time-consuming, confusing on-demand offer, more and more viewers are discovering the clearly defined programme colours of the FAST channels, which provide them with exactly what they want to watch at any given time, free of charge. For advertisers, this opens up new, attractive opportunities to address target groups in a precisely tailored way,” said Philipp Rotermund, CEO & Founder of Video Solutions AG.
Damian Lohmann, Senior Manager Partner Relations at DNMG, added: “We are very pleased to be able to show FAST channels a way to exploit their content on DVB-C networks and to monetise it even better through tailored advertising. This means that FAST channels are no longer dependent on streaming and OTT providers, but can now finally reach the ‘middle of society’ via the networks of our more than 200 associated operators. The gateway to over 5 million TV households is now wide open for FAST channels.”
Wolfgang Kleinekathöfer, Head of Content at wilhelm.tel, said: “Our customers can now enjoy the best movie entertainment 24/7 with wedo movies and can already look forward to further digital add-on functions, which we will release in the course of the trial.”