Amsterdam-based Media Distillery has launched an ad break detection solution to optimise replay experience and grow monetisation potential.
Known as Ad Break Distillery, it identifies the exact start and stop times of ad breaks in broadcast video, enabling video platform operators, service providers and broadcasters to enhance monetisation opportunities for on-demand viewing while also improving user engagement.
With Ad Break Distillery, broadcasters and operators of video entertainment platforms can create new ad inventory; enforce trick-play restrictions; repurpose broadcast content for FAST and AVOD; bring the OTT experience to replay; and offer an ad skipping subscription model.
Every use case depends on the agreements between content owners and distributors, which may vary in different markets, regions and/or per content type.
Ad Break Distillery builds on the same core technology as Media Distillery’s EPG Correction Distillery, which detects a programme’s true start and stop times so that viewers have a VOD-like experience for catch-up and replay. EPG Correction Distillery today improves catch-up and replay experiences for over 1,000 channels across the globe.
According to Ed Barton, research director, Caretta Research, “in today’s competitive media landscape every video platform can benefit from granular metadata to enhance the user experience and the potential for monetization. However, our research shows that creating good metadata can be an expensive and lengthy process especially for super-aggregators attempting to create a more immersive and visual user experience.
“We’re seeing operators adopting Media Distillery’s technology to ensure catch-up and replay time markers are correct, the right key frame images are extracted and time markers for ad breaks are accurate, creating ad replacement revenue potential for video distributors and improving the viewing experience for audiences”.
Roland Sars, CEO of Media Distillery, added: “With the ad break markers we provide, video service providers are now enabled to do dynamic ad replacement, enforce trick play restrictions during ad breaks only, and deliver novel viewing experiences”.
