3 Screen Solutions (3SS) has entered into a partnership with Canada’s TELUS to launch a new generation Android TV entertainment service.
The service offers over 400 channels, over 80,000 On Demand assets, and includes many popular third party streaming apps. Netflix, YouTube and Prime Video are pre-installed and deep-linked. Customers can also install their favourite streaming apps in Google Play Store.
TELUS has chosen 3SS’ 3Ready Product Framework for its proven ability to provide a highly viewer-centric, customized UX.
It has also deployed new 4K Ultra HD Jade set-top box (STB) from VANTIVA, formerly known as Technicolor.
Commenting on the development, Greg Riker, chief revenue officer at ThinkAnalytics, said: “TELUS is able to fully leverage the Think360 platform from ‘cold start’ viewers all the way through to advanced personalized content discovery and editorially curated campaigns for the optimal user experience.
“TELUS offers a mix of live broadcast TV and streaming channels for both English and French Canadians. With such a wide variety of content options and diverse subscriber base, it is imperative to quickly dial-in the best experience for each viewer so that they keep coming back for more. We are excited to be a part of this advanced deployment with TELUS and our partners”.
Graça Candido, commercial director at t4h, added: “t4h. is proud to provide such a highly innovative remote to give TELUS’ customers the ultimate control and user experience. This collaboration is a testament of our commitment to delivering high-end remote controls and the best UX”.
Mercedes Pastor, SVP global customer unit at VANTIVA, said: “In an extremely competitive video distribution market, consumers expect both value and performance.
“Value, in this case, emerges from ease of use, intuitive navigation — to rapidly find desired content — and the ability to manage content and advanced features from multiple sources in an integrated manner. VANTIVA’s collaboration with TELUS and 3SS offers a great example of how these value propositions can be brought to market. VANTIVA is the global leader in Android TV video customer premises equipment. Our JADE STB platform allows TELUS to tailor its content delivery service to the specific needs of its subscribers, optimizing the customer experience and allowing subscribers throughout the home to enjoy seamless entertainment experiences.”
Tim Fell, VP, future friendly technology services, TELUS, said: “In collaboration with our esteemed partners, we are thrilled to bring a truly world-class entertainment platform to our customers. Our platform delivers a superior service, centred around an intuitive customer user experience.
“With the flexibility and capability to co-create and co-develop, 3Ready has proven to be a powerful foundation to build our next generation of experiences that will bring great entertainment to customers on all their favourite devices”.