Canadian media group Stingray signed a global deal with US connected technology solutions provider Harman and Cariad, Volkswagen Group’s software company, to bring its Stingray Karaoke channel to selected Audi models around the globe.
The agreement marks a milestone for Stingray as it expands its reach to some of the most popular car brands in the world, reflecting the growing demand by drivers and their passengers for entertainment options that enable them to make the most of their time on the road.
Stingray Karaoke’s 100,000 song catalogue which is browsable by title, artist, lyrics or genre, in more than 25 languages, will be seamlessly integrated into Harman’s new car’s infotainment system. With the Passenger App, karaoke fans can sing along and queue up to 100 songs on their connected mobile device when a car is in motion. They can also tailor their experience further by skipping, rewinding and fast-forwarding songs, toggling background videos on or off, and singing along with or without lead vocals. New songs are added monthly.
“We are thrilled to be partnering with Harman, Cariad and Audi to bring Stingray Karaoke to even more drivers around the world,” said Eric Boyko, President, Co-founder and CEO of Stingray. “We believe that music is a universal language that brings people together, and we are proud to be able to offer our service to a wider audience while expanding our brand exposure worldwide.”
Stingray Karaoke will be available from July in all newly commercialised Audi A4, A5, Q5, A6, A7, A8, Q8 e-tron, and Audi e-tron GT. These Audi models will be fitted with the store from the factory throughout the European market as well as Canada and the US. The functionality will be expanded to additional models in 2023.
Stingray Karaoke is already available as default service on all Tesla and VinFast cars.