Ofcom has published the terms of reference for its review into how the BBC connects with audiences on lower incomes.
In its last Annual Report on the BBC, the regulator identified that people in lower socio-economic groups – who account for almost a quarter of the UK population – are less engaged and less satisfied with the BBC.
They watch or listen to BBC content less that the rest of the population and are the least satisfied with how they are represented and portrayed in programmes.
This review will use a variety of research and analytic techniques to investigate what content appeals to these audiences to further understand their relationship with the BBC and its services.
The findings will contribute to Ofcom’s next annual assessment of the BBC’s performance due in Autumn 2023.
