Igor Kalas been appointed to the newly created position of director of online at the Czech Republic’s Prima Group.
He joins from Seznam.cz, wher he was director of business development, and will mainly be in charge of Prima Group websites, the prima+ video service, customer department and the further development of online products.
Commenting on the appointment, Marek Singer, CEO of the Prima Group, said: “Our goal is to build a strong media house that stands on three solid pillars – television, online and radio. We believe that thanks to the rich experience of Igor Kalas, the development of the online segment of the Prima group will be accelerated, from CNN Prima NEWS, through Prima Zeny and Prima Fresh to the new video service prima+”.
Kalas added: “Leading and developing the online segment in the Prima Group is a new professional challenge for me. In addition to a number of well-established and well-profiled brands, there is now also a completely new brand, prima+, and my ambition is to make it a successful Czech video platform”.
Kalas has worked in the online environment for more than 25 years.