Netflix has begun to introduce a series of price cuts in over 100 markets as the competition among streaming services intensifies.
The streamer runs Basic, Standard and Premium plans and last November began to rollout ‘Basic with Adverts’ in selected markets.
While basic at $9.99/month is comparable with Disney, Paramount+ and Discovery+, the $19.99/month premium subscription including additional devices and Ultra HD picture quality is almost double.
Subscribers in Kenya will now pay Sh200, Sh700 and Sh1,100 from Sh300, 1,100 and Sh1,450.
While in the Philippines, Netflix has cut prices for its Basic and Standard monthly subscription tiers from P369 to P249 for Basic, and P459 to P399 for Standard. It was promoted online through an advertisement featuring Filipino girl group Sexbomb Girls, singing a version of their hit The Spaghetti Song, and dressed in costumes from popular Netflix shows Wednesday and Squid Game.
Ampere Analysis says the basic subscription tier has seen the largest price drop, with the majority of territories seeing a 50% fall, compared to around 20% for the Standard tier, 17% for the Premium tier and 25% for the Mobile tier.
None of the impacted markets currently offers the lower-cost ad-supported tier.
