BritBox has announced it has a total of 3 million subscribers across its eight international markets of the United States, Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland.
This represents a 15% increase on the 2.6 million subscribers the BBC-ITV joint venture reported in March 2022.
Britbox launched in North America in 2017 and last year extended into Australia and the Nordics.
A UK version launched in 2019 is now wholly owned by ITV and has been incorporated into its ITVX streaming platform.
“The strong performance of BritBox in international markets, ahead of industry averages, underlines how British television and talent continue to be a gold standard for quality around the world,” said CEO Reemah Sakaan in a statement.
Recent co-productions include Stonehouse and Why Didn’t They Ask Evans?, Sister Boniface Mysteries and Murder in Provence. Earlier this week, BritBox announced that it was working on a co-production of the Agatha Christie novel Murder Is Easy with the BBC.
