Newly released data from Barb’s Establishment Survey shows 19.42 million UK homes (67.7% of households) had access to a subscription video-on-demand (SVOD) service in Q4 2022. This represents a decrease of -0.6% decrease from 19.54 million in Q3 2022.
Netflix and NOW saw quarterly drops in the number of UK homes with access to their services. 17.15 million homes had access to Netflix in Q4 2022, down -0.7% from 17.27 million in Q3 2022. And 1.88 million homes had access to NOW in Q4 2022, a decline of -7.6% from 2.04 million in Q3 2022.
Amazon Prime Video remained on a par, with 13.12 million homes in Q4 2022, a slight increase of +0.1% from 13.11 million in Q3 2022.
Meanwhile, Apple TV+ and Disney+ saw quarterly gains: 1.69 million homes had access to Apple TV+ in Q4 2022, up +21% on 1.40 million in Q3 2022, while 7.28 million homes had access to Disney+ in Q4 2022, an increase of +4.3% from 6.98 million in Q3 2022.
BARB’s list of the most watched SVOD titles of 2022 was topped by Netflix’s Glass Onion: A Knives Out Mystery, watched by 6.7 million people in the seven days since it launched on December 23rd 2022. Disney+’s Turning Red (3.6 million viewers) and Amazon’s The Lord of the Rings: The Rings of Power (3.2 million viewers) also both feature in the top 20.
However, no SVOD title made it into Barb’s list of the most-watched titles across all channels of services. This was topped by viewing of the Queen’s Funeral Service, with 26.5 million viewers over more than 50 channels.
