Swedish art house film service Draken Film has launched a new hybrid concept for streaming and cinemas.
Backed by the Göteborg Film Festival, Draken initially launched an online film festival during the Covid period of 2021. The following year, the organisation ran a combined online and cinema festival, running Draken Film on the Magine Pro platform.
“The combined result was really great”, says Olle Agebro, Head of Draken Film. “And now by using data and insights from the last two years of online festivals, we’ve been able to fine tune the business model and our marketing tactics, giving us a unique possibility to distribute our niche films to a wider audience.”
Draken Film’s subscribers will enjoy complimentary cinema tickets to a curated selection of current releases as part of their monthly subscription offer. With a cross-window subscription model, Draken Film wants to encourage the audience to return to the cinemas again in a safe way and enjoy cinema again.
“Hosting online events for festival films and world premieres always implies tight deadlines and challenging conditions. Working with Magine has allowed us to be really flexible, doing last-minute adjustments with really short lead times and also given us time to focus on our core capability: working with our audience and bringing unique films to arthouse fans all over Sweden,” added Agebro.
Draken has been on the Magine Pro OTT platform since 2018 and has extended both user experience and the number of platforms where it can be viewed.
“It has been a great experience delivering the Draken Film service,” says Mathew Wilkinson, CEO, Magine Pro. “Their team has used the advantages in our tech platform in an excellent way, and at the same time successfully tested different approaches to meet the commercial challenges in the movie industry.”
Magine Pro is a business-to-business platform that manages OTT services, enabling content owners to build an OTT business build thriving OTT businesses.
