Extreme E, the all-electric off-road racing series, has confirmed that German pay-TV operator Sky Deutschland will continue to broadcast the championship’s events, highlights and magazine shows in Germany, Austria, Switzerland, Luxembourg and Liechtenstein in both German and English.
As the series enters its third consecutive championship, it will again visit five remote locations this year that each highlight a different environmental issue. The series aims to maintain awareness of the climate emergency by mixing sports with a positive environmental narrative.
“Sky Deutschland is passionate about top quality sports, and just like Extreme E, it has a strong environmental focus. In addition, its international programme Sky Zero also highlight its carbon neutral ambitions, which correlates perfectly with our sport for purpose goals,” said Ali Russell, Chief Marketing Officer at Extreme E. “We are delighted the channel will continue to air Extreme E’s exciting racing concept, but also our wider storytelling around electrification and the environment.”
Hans Gabbe, Senior Vice President Sports Rights and Commercialisation at Sky Deutschland, added: “We are excited to continue our partnership with Extreme E. As one of the most spectacular racing series worldwide it is an important part of our extensive motorsport offering on Sky Sport F1, the home of motorsport for racing fans in German speaking Europe.”
“Extreme E sets a prime example of how professional sports can help raise awareness of the consequences of global climate change, making it the perfect fit for the commitment we have made with Sky Zero,” said Gabbe.
