Middle East & North Africa (MENA) OTT TV episodes and movies will generate $5.69 billion by 2028.
This, according to the latest report by Digital TV Research, will be double last year’s $2.83 billion.
Turkey, Israel and Saudi Arabia together will account for 55% of the region’s revenues by 2028, while the 13 Arabic-speaking countries will generate $2.47 billion in 2028, up from $1.28 billion in 2022.
The report forecasts that AVOD will bring in $1.55 billion by 2028, up by $1 billion on last year. Turkey will account for 62% of the 2028 total, with Israel bringing in another 11% and Saudi Arabia 10%.
SVOD is the revenue driver for OTT TV and video, and revenues will reach $3.82 billion in 2028, up by $1.8 billion from $2.03 billion in 2022.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “We forecast 42 million SVOD subscriptions by 2028, double from 21 million at end-2022. Netflix will have 11 million subscribers by 2028. Disney+ started in the Arabic countries, Israel and Turkey in 2022 – with 7.22 million subscribers expected by 2028”.
