TV viewing in the Czech Republic returned to previous levels in 2022 following two years of the pandemic.
However, according At Media, it remained at a higher level in Hungary and in Poland fell to below figures for 2019. Furthermore, the trend in Slovakia is the same as in the Czech Republic.
According to Pavel Müller, At Media’s head of research & marketing, “Television viewership not only in the Czech Republic increased to record values in 2020 and 2021. The reason was, of course, the global Covid-19 pandemic and the associated measures against its spread. Watching TV was one of the most common activities that people spent time at home”.
Czech viewers over the age of four spent an average of 3 hours and 25 minutes a day in front of TV screens last year, which was only one minute less than in 2019. In the adult target group of 15+, TV viewing was an average of 3 hours and 44 minutes a day, which was on the contrary, two minutes more than in 2019. Last year, an average of 68% of Czech television viewers, i.e. 6.5 million people, turned on the TV every day.
Müller added: “In 2022, television viewership returned to its average values from 2010 to 2019. Last year also confirmed that television viewership in the Czech Republic has been stable for a long time and has been growing slightly in the last ten years. Last year, TV viewers over the age of 15 spent an average of 12 more minutes a day watching TV compared to 2012”. However, the trend was opposite for younger target groups of viewers.
In comparison to the surrounding countries of the so-called Visegrad Four, TV viewership in the Czech Republic has been the lowest for a long time. Slovak, Polish and Hungarian viewers spend more than four hours a day in front of their TV screens. For example, in Hungary, which is one of the countries with the highest TV viewing not only in the Central European region, people spent the same amount of time watching TV last year as in 2020 and 2021. For three years in a row, Hungarian viewers over the age of four watched TV for an average of 4 hours and 55 minutes a day, which was 16 minutes more than in 2019.
