Viaplay nearly doubled its subscriber base in 2022, increasing numbers by 83% to 7.3 million. The last quarter of the year alone saw 890,000 new subs added to the total.
However, advertising sales were down 9% year-on-year on an organic basis.
Viaplay is now available in 11 markets, with further launches due shortly in the United States and Canada. In a further 20 markets content is available in the curated Viaplay Select offer.
There was higher churn during the World Cup as football leagues suspended their normal fixture programme, though this returned to normal after the completion of the competition.
Viaplay’s agreement with Telia, which saw a break in distribution of several weeks, was renewed on “improved terms”. It means Viaplay has agreements in place with the largest pay-TV operators in the majority of its markets.
Viaplay Nordic revenues were up 33% YoY on an organic basis, while our Viaplay international revenues accounted for 28% of total Viaplay revenues, compared to 4% in Q4 2021.
The company says combined losses for its international operations are broadly in line with the guidance provided in November, and still lower than anticipated at the beginning of 2022.
It recorded a fourth-quarter loss of SEK 294 million.
