KFC Delivery has been named as the Official Delivery Partner for Sky Sports in an advertising genre that has only emerged in the past few years.
The multi-platform partnership deal, brokered by Mindshare, builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup and will develop the brand’s existing creative (developed by Mother London) to feature voiceovers from some of Sky Sports’ most valued commentators.
The advertising debuts today (February 13) and will run for 18 weeks across Sky Sports coverage including the Premier League, English Football League One, Women’s Super League, Scottish Professional Football League, The Ashes, and Formula One.
The premise, of course, is that how KFC Delivery is the perfect match for live sports fans, allowing them to enjoy their chicken delivered straight to the door, without missing any of the sporting action.
The idents showcase fans struggling to get their KFC takeaway home in time for the start of a sporting event and will have voiceovers from Sky Sports commentators Bill Leslie, Ebony Rainford-Brent, David Croft, and Pien Meulensteen, announcing KFC Delivery as the Official Delivery partner.
The campaign will run across Sky Sports platforms including Linear TV, SkyGo, SkySports.com as well as the channel’s app and Social channels (YouTube, Facebook and Instagram).
