Three UK has been named as the first major mobile partner in the UK for Paramount+
The streaming service is now available to new customers of Three UK who take out a qualifying monthly plan. Depending on their tariff, there will be complimentary access to the service for varying durations. At the end of their introductory offer, customers can roll onto mobile billing to pay for the service at the current market rate.
“Mobile distribution is a crucial part of our strategy to reach the widest possible audience with our premium content proposition”, said Akhila Khanna, Vice President, Partnerships & Business Development, UK, at Paramount. “This significant partnership with Three UK allows us to complement their broad penetration and market-leading capabilities with the high value add on streaming content from Paramount+.”
Paramount+ brings together exclusive originals, blockbuster films and iconic series across every genre from Paramount’s world-renowned brands and production studios including Comedy Central, MTV, Nickelodeon, Paramount Pictures, Showtime and the Smithsonian Channel.
“Our partnership with Paramount+ will make some of the best and biggest TV shows and films on the planet directly available to our customers”, said Andy Foy, Director of New Products and Propositions, at Three UK. “We are excited to be embarking on this journey with Paramount+ on the UK’s Fastest 5G Network.”
Paramount’s other major distribution deal is with Sky, where the streamer is bundled with Sky Cinema.
