• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Chris Dziadul Report: FAST channels in CEE

February 3, 2023 11.21 Europe/London By Chris Dziadul

What are the prospects for Free-Ad supported Streaming TV (FAST) channels in Central and Eastern Europe?

FAST is currently one of the hottest topics in the TV industry, with the US leading the way thanks to such services as Peacock, Tubi and Pluto TV. Indeed, S&P Global have estimated revenues from FAST in the country will rise from around $4 billion last year to just under $9 billion by 2026.

When it comes to Europe, the focus is very much on the west of the continent, with the UK leading the way. Germany, Spain, Italy and France are also in the picture, as are a handful of other markets. However, when it comes to CEE, we hear little. And what we do is probably more hype than reality.

For the sake of brevity let’s look at one country – Poland – and collate information and views from reliable industry sources. The first thing that has to be said that despite it being one of the largest and most dynamic TV markets in the whole region, it is not served by leading services such as Samsung TV+. However, that could change, perhaps as soon as later this year.

LG Channels, which is available in such West European markets as France, Germany, Spain, Italy and the UK, is also not present in Poland.

Should these, and other services such as Pluto TV, decide to enter the Polish market, they will have to offer localised or local content.

There is also scope for local players to offer FAST – Polsat, one of the country’s two leading commercial broadcasters, is a possible candidate.

As to FAST services that are already up and running, the free online TV service Pilot WP launched its first linear FAST channel, named Kabaret TV, jointly with Telewizja WP late last year. It sees the channel, which uses Dynamic Ad Insertion (DAI), as an extension to its freemium offer and plans to launch more FAST services in the future.

Although it is clearly early days for FAST not only in Poland but the CEE region as a whole, we are likely to see dramatic changes in the course of the next one to two years.

For more information about Chris Dziadul, please visit https://www.chrisdziadul.com

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Chris Dziadul Reports, Columns, Featured Right Edited: 3 February 2023 11:21

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • BBC Annual plan navigates tough financial climate
  • Porsche and ScreenHits TV in global streaming first
  • BBC to review social media guidance
  • Spain ups fast broadband coverage
  • Ukraine enacts and clarifies new media law

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Columns

Avatar photo

Chris Dziadul Reports: CEE’s anti-piracy strategies

31 March 2023 By Chris Dziadul

How is the electronic communications sector in Central and Eastern Europe addressing the problem of piracy? … [Read More...]

View more columns

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...