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Viaplay Group expands Dutch distribution

February 1, 2023 12.17 Europe/London By Julian Clover

Subscribers on the Solcon network in the Netherlands will be able to watch the entire Formula 1 season for free.

It follows a new distribution partnership between Viaplay Group and the KPN-owned operator.

As of today, Solcon customers can subscribe to Viaplay for €9.99 per month (compared with the regular price of €15.99 per month from 1 March) for the next six months.

The free broadcast of Formula 1 takes advantage of the sport’s huge popularity in the Netherlands, home of reigning World Drivers Champion Max Verstappen. Viaplay will show every race live starting with the Bahrain Grand Prix on 5 March.

Alexander Bastin, Viaplay Group Chief Commercial Officer, Continental Europe & Baltics said: “We are happy to announce a further distribution partnership in the Netherlands, which shows the attractiveness of Viaplay. Solcon’s customers can now enjoy the world’s best sports and stellar series and films all in one place – both great value for money and ideal timing, as national hero Max Verstappen seeks to defend his Formula 1 title.”

Viaplay launched in the Netherlands on 1 March 2022 and already has more than 1 million subscribers in the country.

Andries Mijnhardt, General Manager Solcon: “Since the launch of Viaplay in the Netherlands, the interest from our current and new customers has been very high. We are happy to bring them such attractive offers ahead of the new Formula 1 season, and to deliver even more racing, excitement and viewing pleasure together with Viaplay.”

In the Netherlands, Viaplay offers a combination of premium live sports, award-winning Viaplay Series and Films, and Hollywood blockbusters.

In addition to Formula 1, Viaplay’s Dutch sports line-up includes football from the Premier League, Bundesliga, UEFA Europa League and UEFA Europa Conference League, EFL Championship and Carabao Cup, along with PDC darts, Hoofdklasse field hockey, KSW mixed martial arts and IHF handball.

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Filed Under: Newsline, TV Edited: 1 February 2023 12:26

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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