Joymo, which offers streaming services to sports rights holders, has appointed Hannah Griffiths to the newly created role of VP of Sales.
The company intends to build its presence in the UK market with Griffiths becoming the first hire for Joymo in the UK. In addition to growing the portfolio of rights holders, which includes Table Tennis England, England Hockey and British Weight Lifting, she will look to grow Joymo’s team in the market.
Griffiths joins Joymo from sports media rights agency RDA, where she spent the last five years as Director, Media Rights- working across all aspects of RDA’s media rights business, including global sales, business development, contract negotiations, technical delivery and partnership management.
During her time at RDA, Griffiths was responsible for global distribution of rights for clients including World Rugby, Premiership Rugby, United Rugby Championship, Heineken Champions Cup, Rugby League World Cup and UFC, to name a few.
Griffiths previously founded Palindrome Sports, working across PR and marketing in the motorsport industry and developing motorsport technology.
Commenting on Griffiths’ appointment, Mike Emery, CEO of Joymo, said: “We are extremely excited to welcome Hannah to Joymo, and delighted to have attracted someone of her calibre and experience. We are at a key point in our evolution and Hannah will play a crucial role in our ambitious growth plans in the UK, and beyond.
Discussing her new role, Griffiths said: “I’m thrilled to be joining Joymo – a business and model that I am truly passionate about. Joymo is focused on facilitating a connection between high-passion fans and their sport, making content available and engaging fans from the grassroots to elite. I look forward to empowering more rights owners to realise the value of their content, enabling them to reinvest revenues that will benefit future generations of fans and participants alike.”
Joymo provides sports rights holders with an innovative and affordable streaming solution, enabling partners to create their own monetisable IP by broadcasting their content direct-to-fans and connecting their events and competitions with a global audience.