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Sky Sports signs long-term deal for international cricket

January 27, 2023 10.25 Europe/London By Julian Clover

Sky Sports will continue to show some of the biggest events in international cricket following a new agreement with the sports governing body, the ICC.

Sky has retained the ICC Broadcast and Digital rights to show all men’s and women’s events, including the ICC Cricket World Cups and ICC T20 World Cups through to the end of 2031.

During the course of the partnership, there will be both a major international men’s and women’s event every year as well as a World Test Championship Final every two years.

“We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the UK and Ireland. For the first time the partnership will be a direct relationship with Sky Sports which gives us some exciting opportunities for innovative collaborations,” said ICC Chief Executive, Geoff Allardice.

For the first time the agreement has been licensed directly between the broadcaster and the ICC. “With more people watching cricket at the highest-level after England men’s and women’s successes in 2017, 2019 and 2022, our award-winning coverage strives to give cricket fans the complete experience, with all the action both on and off the pitch.”

This is a major win for Sky, which in recent years has lost overseas tours by England to the West Indies, New Zealand, and crucially The Ashes tour of Australia to BT Sport.

The new deal further strengthens Sky’s live cricket rights schedule, with competitions including ICC Men’s T20 World Cup, ICC Men’s World Cup, ICC Women’s World Cup, ICC World Test Championship, ICC Men’s U19 ODI World Cup and ICC Women’s U19 T20 World Cup all set to remain on Sky Sports until at least 2031.

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Filed Under: Newsline Tagged With: ICC, Sky Sports Edited: 27 January 2023 10:25

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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