Virgin Media O2 is upgrading a selection of popular channels to the HD format, at no extra to subscribers.
The upgrade includes National Geographic HD, Sky Comedy HD and Sky Arts HD, and means Virgin TV customers can watch top TV shows such as Romantic Getaway and I Hate Suzie on Sky Comedy in full HD.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, said: “Providing our customers with fantastic value and ensuring they have a smooth user experience is our top priority. That’s why, where there’s an HD option available, we’re giving it to our customers as standard so they can enjoy some the UK’s popular TV channels in fantastic high definition, at no extra cost.”
As part of the upgrade, Virgin is also changing some of its channel numbers and has updated its TV Channel Guide.
Customers on the Stream product are already receiving HD versions.
