Deborah K. Bradley has been appointed executive VP of global content sales at A+E Networks.
The announcement was made by Mark Garner, EVP of content sales and business development, to whom she will report.
In this newly formed role, Bradley will oversee the team responsible for licensing original and existing content to A+E Networks’ global streaming partners and all US. linear and non-linear platforms. While leveraging the entirety of A+E’s content output, she will be responsible for expanding A+E’s presence across multi-media third-party platforms. She will also be charged with expanding the distribution of A+E’s growing FAST channel portfolio. Based in Atlanta, she will work across the company to achieve growth and revenue targets.
Commenting on the appointment, Garner said: “Throughout her career, Deb has demonstrated deep knowledge of growing platform businesses, brokered industry-leading content sharing and licensing deals between networks, studios and streaming platforms, is passionate about the consumer experience on digital platforms, and possesses an innate ability to best serve audiences.
“We look forward to her stewardship as A+E Networks further expands its premium global content offerings”.
Bradley comes to A+E Networks from The Amherst Group, a financial advisory firm specialising in real estate, where she most recently served as president of th retail division and head of corporate marketing and brand reputation.
Before joining Amherst, as a media executive with 20+ years of experience, she served as executive VP, networks optimisation, content strategy and commercialisation at Turner Entertainment (now Warner Bros. Discovery) and previously held various executive roles at CBS Television Distribution and Paramount Domestic Television (now Paramount Global).
She also was strategic advisor to the CEO at Magid, an entertainment and consumer consultancy and research firm.
