The co-founder of the French OTT platform Molotov has said the company intends to accelerate its AVOD and FAST channels.
Molotov was acquired by the US platform fuboTV in 2021 for $190 million with the intention of turning the French operation into a European hub.
In an interview with Satellifacts, JeanDavid Blanc said a transatlantic technical team has been set up to create a unified platform. It will offer a “different, faster technology, with new functionalities” and will be “capable of addressing several countries according to their specific constraints. It can therefore be deployed in different territories”. The launch of this new platform in France is scheduled for the summer of 2023. “Then will come deployments in Europe, Molotov being the bridgehead”, said Blanc.
Molotov now works with around 60 content partners with OTT accounting for between 15 and 20% of its audience. “This year, we are going to accelerate through investments in content in particular, but also in marketing. And we will probably launch a new AVOD brand, which we would like to announce at the beginning of the second quarter,” said Blanc.
However, the business-to-business arm Molotov Solutions has now been dropped with Blanc confirming the project was abandoned early in 2022.