JW Player has announced the purchase of InPlayer, adding subscription management and identity management technology to its SaaS video platform for broadcasters and publishers.
It’s a major acquisition for JW Player that in July 2021 raised $100 million from LLR Partners to build subscription and other monetisation tools.
“Today is an important step in further differentiating JW Player’s video monetization capabilities from that of other video platforms,” said Dave Otten, CEO and co-founder of JW Player. “With the acquisition of InPlayer, we are now able to combine their best-in-class subscription management, payments, and identity management capabilities with our market-leading advertising enablement capabilities.”
Terms for the deal have not been disclosed.
