US media company IMG has appointed Alberto Horta as Senior Vice President and Managing Director for Germany, Switzerland and Austria (DACH).
Horta joins IMG from Warner Bros. Discovery, where he has spent the past 15 years heading the strategy and commercial development for various brands across digital, distribution and ad sales. Most recently, he served as Deputy General Manager, Vice President for Commercial Development, GSA & Benelux and Head of Tele 5. Prior to that, he held several international roles and worked across distribution and programme marketing for sports broadcaster Eurosport.
Horta brings more than 20 years’ experience in commercial strategy and digital distribution, having been responsible for various integration and transformation processes at Warner Bros. Discovery, such as the launch of Discovery+ in the DACH region, the integration of Tele 5 and the commercialisation of flagship sports rights, including Bundesliga and the Olympics. He also led the development of Warner Bros. Discovery’s regional free-TV, pay-TV and digital revenue businesses in the German-speaking markets, driving the local launch strategies for DMAX, TLC and HGTV.
At IMG, Horta will be responsible for driving the commercial strategy and media rights distribution for IMG’s portfolio of rightsholders in the region. Based in Munich, Germany, he will report to Ross Hair, IMG Media’s SVP and Head of EMEA.
“As a highly accomplished leader in the media industry, Alberto’s wealth of knowledge, diversity of experience and breadth of relationships bring valuable commercial and managerial qualities to IMG Media. We are delighted to welcome Alberto to the team and I look forward to working with him to develop and grow our clients’ businesses in the region,” said Hair.
Horta added: “I am thrilled joining the IMG family and its best-in-class team. I am very much looking forward to further expanding and diversifying IMG’s unique portfolio of existing and new clients across the territories.”
