The Belgian operator Proximus has unveiled a new growth strategy named bold2025.
According to the company, it is built on a foundation of unique domestic and international assets that are truly positioned in their markets to capture growth and provide long term sustainable value for all its stakeholders.
Proximus adds that the strategy is set out in six connected pillars. The first is to roll out the number one Gigabit network in the country, offering fibre to 50% of households by 2025 and 95% by 2032, as well as 100% 5G deployment by 2025.
The second is to engineer technology assets to enable digital ecosystems and third to foster an engaging culture & empowering ways of working.
The final three pillars are acting for an inclusive society & be sustainable in everything the company does; delighting customers with an unrivalled experience; and growing profitably locally & globally through strong brands.
From a financial perspective, Proximus expects its domestic revenues to grow by 1-3% this year. It will activate its second wave of cost savings, with €220 over three years, with domestic EBITDA expected to return to the 202 level in 2025.
Meanwhile, the company’s international activities will provide it with a unique pathway to take leadership positions in double-digit growth markets.
As part of bold2025, Proximus will also reduce its dividend to €0.60 per share in 2024 and 2025. It will be kept at the current level of €1.20 this year.
