Streaming service Discovery+ is now being offered free of charge to Sky subscribers in the UK and Ireland as part of their regular subscription.
The sweetheart deal will save customers a monthly £6.99 and comes ahead of Discovery/Eurosport’s coverage of the Australian Open Tennis.
Discovery+ had previously been available for free for a 12-month period. It now becomes part of the Entertainment pack on an ongoing basis with customers automatically upgraded.
“We know value is incredibly important right now, so we’re pleased to bring Discovery+ to our Sky TV customers at no extra cost., said Elizabeth Wynn, managing director, Sky TV.
Last month Broadband TV News reported Discovery+ would be added to BT Sport subscriptions following the involvement of Warner Bros. Discovery in the telco’s sports channel.
Antonio Ruiz, general manager UK & Ireland, Warner Bros. Discovery: “We’re delighted to build on our partnership with Sky and give Sky TV subscribers in the U.K. and Ireland access to both Discovery+ entertainment and sport as part of their Sky TV subscription.”
How many paid subscribers Discovery+ holds in the UK market is unknown.