As world leaders gather in Davos a new CNN-branded business platform has launched for Arabic speakers around the globe.
In addition to breaking news about key markets and industry sectors, CNN Business Arabic will offer daily, weekly and monthly shows to engage audiences, along with podcasts, and exclusive interviews with both Arab and non-Arabic-speaking business leaders and influencers.
The channel runs across a dedicated website at cnnbusinessarabic.com, an app and social channels.
Launch content includes a nine-part multimedia series featuring interviews, explainers and interactive infographics to address major global themes, including the interconnected crisis of climate, food and energy, the risk of a global recession and the digital future.
CNN Business Arabic is operated by International Media Investments (IMI) through a partnership with CNN International Commercial (CNNIC), combining the digital knowledge within IMI and the brand recognition and newsgathering capabilities of CNN. Ahead of the launch, CNN has worked closely with CNN Business Arabic to prepare infrastructure and provide training and consultancy in areas such as content production and newsroom standards and practices.
The editorial team, led by Editor-in-Chief Maher Chmaytelli, is experienced in working across the MENA region, and will also draw upon CNN’s network of journalists and presenters for global insight and perspective. Content will be delivered across a CNN Business Arabic App, website and social media channels, in a number of innovative, visual, data-driven formats.
Phil Nelson, Chief Operating Officer, CNN International Commercial, said: “CNN Business Arabic is a new, complementary offering to both CNN’s business output and our engagement with Arabic speakers worldwide through our existing CNN Arabic platform. We wish IMI every success in this venture, and look forward to working with the team to bring a fresh approach to how Arabic audiences can access business news and information across a range of digital platforms.”
Maher Chmaytelli, Editor-in-Chief of CNN Business Arabic, added: “This is an incredibly exciting moment for us, and we are dedicated to providing high quality content that inspires and empowers Arabic speakers around the world, making CNN Business Arabic the go-to business news platform.”
