Year-on-year growth in the FAST channel market continues to outpace predictions, according to the cloud-based technology Amagi.
In the sixth edition of its Quarterly Global FAST Report, the company says growth in Q3 (Jul-Sep) 2022 compared to Q3 (Jul-Sep) 2021 in Europe saw an increase of 99.97% in ad impressions and over 51% in Hours of Viewing.
The report aggregates data from the company’s proprietary viewership and ad analytics platform, which brings together data and insights from 50+ platforms and over 2,000 channels that run on Amagi’s SSAI platform.
“Recent global events have contributed to a difficult economic climate in Europe and across the world. Against this backdrop, the FAST sector has displayed the type of strong performance our Global FAST Report Edition 5 had predicted,” said Srinivasan KA, Co-founder & Chief Revenue Officer, Amagi. “We see FAST continuing to accelerate in a challenging macro environment, and we anticipate the trend to continue, making it an attractive time for content owners to get into this market.”
The availability of Connected TV is a key marker of FAST channels adoption in a market and Amagi’s research shows that Western Europe with 70%, coverage is gaining ground on the United States, where coverage is about 80%. In Central and Eastern Europe, this figure stands below 50%, though this has not stopped a viewership spike in excess of 1,500% over the last 12 months.
The UK is the most advanced country in terms of connected TV adoption with rates as high as 85%.
France (120%) and Italy (112%) both showed triple-digit growth over the same period in 2021.
