The AVOD service rlaxx TV has announced a new partnership with Wurl, a leader in data-driven solutions for CTV distribution and marketing, to bring new content partners to rlaxx TV.
The partnership signifies the first integration of HTTP Live Streaming (HLS) on rlaxx TV.
Commenting on the partnership, Ronny Lutzi, founder and CEO, rlaxx TV, said: “We are excited about this next great step for us, partnering with Wurl and integrating HLS on rlaxx TV, which will allow us to offer even more premium live TV content to our viewers while making the onboarding process significantly easier for new content providers”.
Wurl-powered channels will become part of rlaxx TV’s FAST service that combines linear television with the flexibility of VOD. Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customise and determine their content and determine the EPG.
Sean Doherty, Jr., co-founder and COO, Wurl, added: “We’re honoured to be rlaxx TV’s first partner helping to deliver FAST channels and live events to their audiences.
“As FAST continues to grow exponentially around the globe, we’re excited to further enhance Wurl’s presence in Europe through this partnership”.