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Top Gun: Maverick is Paramount+’s most-watched movie

December 29, 2022 12.42 Europe/London By Julian Clover

Top Gun: Maverick on Paramount+ has made in debut on the streaming service globally.

The Tom Cruise sequel had already banked $1.48 billion in box office receipts and has now broken the global record for the most watched movie premiere on the service.

“The runaway success of this film across theatrical, digital and now in streaming is an undeniable proof point demonstrating the power of Paramount’s multi-platform release strategy,” Brian Robbins, President and CEO of Paramount Pictures and Chief Content Officer, Movies and Kids & Family, Paramount+. “Across all our 2022 titles, and now with Top Gun: Maverick, our studio has unlocked the value of variable windowing that streaming provides to augment a film’s overall success.”

Between December 22 and Christmas Day (December 25), Maverick broke records domestically as the most-watched movie premiere ever for the service, surpassing the previous record, held by Sonic the Hedgehog 2, by 60%. n addition, the film’s success increased viewer consumption in the original Top Gun movie by nearly 400 % and the Mission Impossible franchise titles on the service by over 140%.

“We are thrilled to see a continuation of the film’s massive record-breaking success by becoming the #1 most-watched movie premiere on Paramount+,” said Tanya Giles, Chief Programming Officer, Paramount Streaming. “We continue to benefit from the highly anticipated theatrical hits from Paramount Pictures that come to the service delivering fans a new way to continue to watch and re-watch their favourite movies.”

Maverick is Paramount Pictures’ highest-grossing US domestic release ever; and is the first movie ever to be Number One 1 at the box office for both Memorial Day Weekend and Labor Day Weekend.

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Filed Under: Editor's Choice, Newsline, Streaming, Top Story, TV Tagged With: Paramount+, Top Gun: Maverick Edited: 5 January 2023 10:37

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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