Over 1,500 hours of content from Nordic streamer Viaplay will be available when it goes live on The Roku Channel in the United States.
Viaplay will join 50 other subscription services on The Roku Channels premium offer. The Roku Channel is available on web, iOS and Android platforms, as well as on Amazon Fire TV and selected Samsung TVs.
In the US market, Viaplay specialises in Nordic Noir, but also includes young adult series, historical dramas and documentaries.
Shows available on Viaplay through The Roku Channel in the US include the Danish thriller Trom starring Ulrich Thomsen; the hit Swedish crime series No Time to Mourn; and Norway’s acclaimed drama Exit with Tobias Santelmann.
Vanda Rapti, Viaplay Group Chief Commercial Officer, North America and Viaplay Select said: “Launching on The Roku Channel offers Viaplay outstanding reach in the world’s largest streaming market. Our award-winning series and films, many with internationally recognised stars, are an ideal fit for The Roku Channel’s diverse line-up of Premium Subscriptions. Premium Nordic content has a dedicated audience in the US, and fans can now experience the most stylish and thrilling stories that the region has to offer.”
In addition to The Roku Channel, Viaplay is currently available in the US via Comcast’s Xfinity platforms. Viaplay will make its own direct-to-consumer Viaplay app available in the US with a separate launch in early 2023.