Video solutions provider Accedo has worked with ITV on its newly launched streaming platform ITVX.
The high profile service made its debut last week with viewers gaining access to over 10,000 hours of high-definition programming. ITVX is ad-supported, though with a premium option to remove advertising and gain access to additional content.
Accedo has developed the video service for a number of platforms, including Youview, Freeview, Android TV, Freesat, Roku, Samsung Tizen, Samsung Orsay, and Xbox, as well as for the ITVX website. Building on, and replacing the existing ITV hub and ITV Hub+, ITVX has been developed with a completely new technology and user architecture, leveraging Accedo’s client-side application frameworks, resulting in significant performance improvements.
Steve Forde, Director of Product: Core Experience, ITVX, commented: “With rapidly changing viewing habits and an increased appetite for free ad-funded content, we wanted to massively scale up our streaming ambitions, which is what we’ve done with ITVX. Accedo has been a trusted partner for years and has helped us deliver a compelling and engaging streaming service which will help us deliver our programmes to as many people as possible in all the ways they want to watch them, while also offering more value to our advertisers.”
Enhanced data capability means ITVX is able to deliver a highly personalised service for viewers across the UK. In the ad-funded tier, this personalisation is delivering value to both advertisers and viewers, displaying ads in front of a much more targeted and engaged audience.
“I’m thrilled to be supporting ITV with the launch of ITVX, promising more fresh new content than any other British VOD platform,” added Michael Lantz, CEO, Accedo. “The vast range of different and popular video content, coupled with the choice of AVOD and SVOD tiers, and the different viewing options from FAST channels to video-on-demand, will set a new standard on the market for broadcaster video services.”
ITVX offers 20 FAST channels, alongside 15,000 hours of content and 6,000 more in Premium. Hub has just 4,000 hours.
