NBCUniversal International’s all-reality SVOD service Hayu has launched in Romania and 15 other Central and Eastern European countries.
This follows its debut in other European markets, including France, Italy, Spain, Portugal, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary and the Czech Republic, in 2021, and it is now available worldwide in a total of over 40.
The new markets Hayu is available in include Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, Greece, Kosovo, Malta, Montenegro, North Macedonia, Romania, Serbia, Slovakia, Slovenia, and Turkey.
Commenting on the launch, Hendrik McDermott, MD, Direct-to-Consumer, Global, NBCUniversal, said: “As the destination for world-renowned reality content, we are thrilled to launch Hayu in Romania and 15 additional territories across Central and Eastern Europe, where we look forward to partnering with platforms and telcos to serve their young female audiences.
“This major milestone of extending the service to over 40 territories worldwide continues to deliver on our goal of super-serving the best reality TV to even more fans of the genre”.
In CEE, can now subscribe to Hayu for €4.99 per month, €23.99 for six months or €43.99 for 12-months, with a seven-day free trial.