Global OTT TV episode and movies revenues are forecast to reach $243 billion in 2028, up by $86 billion on the total this year.
According to the latest report from Digital TV Research, around $17 billion will be added in 2023 alone.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “AVOD revenues from TV series and movies will grow faster than SVOD. AVOD revenues will reach $91 billion by 2028, up by $52 billion from $38 billion in 2022. SVOD revenues will climb by $29 billion between 2022 and 2028 to $132 billion”.
The top five countries will command two-thirds of global revenues by 2028. OTT revenues will exceed $1 billion in 25 countries by 2028, up from 18 countries in 2022.
The US will remain the dominant territory by some distance. Its share of global revenues will be 42% by 2028, and US revenues will climb by $33 billion between 2022 and 2028 to reach $102 billion.
